For the home kit it's a story of transmission. Starting with the elders. The ones who testified the last time the club played in French second division, and keeping the values of the club. Passing the torch to the new generation, the players that are repping the red and white cross flag, the new reds, fighting on the pitch for the club and the region.The away is a whole different story. With the blue on the shirt referencing the blue from the ice on the highest peaks of the Alps, we took it literally and went shooting where we can find the most ice... in an ice cave in the Mer de Glace. The production challenge was big, bringing 4 professional athletes at +3,000 meters of altitude in the middle of their pre-season training. But the outcome was stunning. We couldn't dream of a better colour and visual effects to translate the idea of the ice and pointing the finger on the fact it's melting at a crazy speed, raising awareness on environmental issues in Annecy's area.