Beats Presents: Defy The Noise - World Cup 2022
Athletes are faced with more noise than ever before. Pressure, injuries, online abuse, doubts… the best players in the world all have overcome adversity to rise to the top of their game.
Working with top tier athletes Bukayo Saka, Kingsley Coman, Serge Gnabry and Ritsu Doan, as well as cultural faces surrounding the game such as Fabrizio Romano, Alessia Russo, Laura Woods, Frimpon, Joe Cole, Ledley King, Anton Ferdinand, Dotty Charles, Mary Phillip and Peckham Town FC, we showed how they defied the noise with Beats Fit Pro for this World Cup in Qatar.
6 Markets
35.2M video views (35% organic video views)
120 Social content extensions
1.23M Social Engagements
#1 Most video viewed ever on @beatsbydre Instagram account
65 posts from talents on Social
189 press articles
186 looks of Beats Custom products worn by player during the World Cup
Beats Presents: DJ Snake Above The Noise
As crazy as it sounds, French superstar DJ Snake is actually more famous internationally than he is in his own country.
Collaborating closely with the artist and director Colin Tilley we wanted to correct this anomaly through a 4min film telling his own story.
Growing up as an underdog in Paris banlieues and making it to the top of the Arc de Triomphe for an exclusive live performance, DJ Snake picked Beats to help him reconnect with his core French audience.
3.5M views on content and livestream
1 show on the top of the Arc de Triomphe
+50 press articles
Beats Presents: World Cup Express Delivery
With every French win came a celebration. But the semi final was different... Antoine Griezmann forgot the Beats Pill+ and the party was cancelled.
As our community called for help, we sent the team an express delivery.
The players showed us love. The nation thanked us. And the France team went to become World Champions.
In just 24 hours, we made the news: JT TF1
L’Équipe press article “Les Bleus find their speaker”
So Foot article “The amazing story of Kimpembe’s speaker”
Copa90 video “Kimpembe and his speaker brought a party atmosphere”
Clique article “Is Kimpembe’s speaker the 12th man?”
6.4M organic views
358K engagements
+36% trafic to website
A second star on the jersey
Beats Presents: Kevin Rolland Résilience
What happens when things don’t go as planned?
As we were filming with free skier Kevin Rolland his attempt to break a World Record, and release a short :60s video edit to break the news to the world while revealing Beats latest product innovation, the worst happened when he crashed from 11m high.
Everything took a different turn as his life was threatened. We followed Kevin’s journey for 2 years, as he woke up in hospital, saw his son for this first time on his hospital bed, and recovered to make it back to the top to compete in Beijing Olympics.
What should have been a nice celebratory piece of content, turned into a 50min documentary that aired on TV.
A story of Résilience.
2 years of filming and editing
Broadcasted on TV (Eurosport)
Best movie Award - High Five Festival
Best Storytelling Award - IF3 Festival
+50 press articles (L’Équipe, Brut, Stade 2, Télérama, France Inter, Gentside…)
Beats Presents: Zero Dark Project
In the wilderness of Iceland, 7 runners from Paris Running Club undertook a relay like no other.
Fueled by the new Powerbeats Pro, with up to 24 hours of listening time, they faced a daunting 280km to chase a sun that wouldn’t set for days.
A daring challenge that changed their lives forever. This is the Zero Dark Project.
1.2M views
24h straight of running, daylight and film production
+10 press articles
Beats Presents: Sound Advice
Sound Advice is an opportunity to tap into the minds of leaders in culture and ask their advice on various subjects that are relevant to the newest generation.
Shot over 60-seconds, in a BTS style format, we’ll put five light-hearted questions to each guest.
Tailored for Social Media, our content is meant to feel raw and authentic.
We have shot and released over 10 episodes (and counting) with most influential British talents in culture such as Marcus Rashford, Michael Dapaah, Chelsea FC players, Joy Crookes, Pa Salieu, Bree Runway, Conor Benn, Maro Itoje…
+2M views
Beats Presents: Hamza ‘Paradise’
In order to reinforce our brand positioning into music and our heritage: Beats was born in the studio, we have created the content franchise Beat x Beat.
A top tier artist is opening us the doors to the studio, where he recreates an iconic track with his producer, and take us through the story behind it and his inspirations.
For this episode we went to Morocco with Hamza, connecting back with his roots, which inspired his album and eponym track ‘Paradise’.
1.3M views
+20 press articles
#1 album on Apple Music
Beats Presents: Brodinski ‘Ratchet’
In order to reinforce Beats brand positioning into music and our heritage: Beats was born in the studio, we have created the content franchise Beat x Beat.
A top tier artist is opening us the doors to the studio, where he recreates an iconic track with his producer, and take us through the story behind it and his inspirations.
For this episode, Brodinski is hosting us in Atlanta to show us how he brought his techno influences to the home of trap music, linking up with Bloody Jay to make the club banger “Ratchet”.
